Three Moves to Balance Work Demands Without Burning Out
The PR Council hosted leadership coach and former agency executive Julie Vessel for a practical session on how to work smarter across accounts, clients, and teams. She began by acknowledging that most...
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Building an AI-Powered Organization
In our latest webinar, Building an AI-Powered Organization, Ted Souder, former Google executive and now CEO/Co-Founder of Stealth AI Startup, made a clear case: AI adoption isn’t stalling because of...
View ArticleThe New Tax Landscape: What PR Agency Leaders Need to Know
Anchin accounting partners Michael Belfer and Robert Smith recently walked PRC leaders through what they playfully dubbed “Christmas in July for accountants” — the passage of comprehensive tax...
View ArticleFuture-Proofing Talent: Four Considerations for 2026 Planning
As agencies plan for 2026, talent strategy is likely at the center of priorities. AI is reshaping how teams work, client expectations continue to evolve, and competition for top talent is on the...
View ArticleInside Procurement’s Mind: How Agencies Can Win in 2025
Christine Moore recently shared her procurement expertise, having sat on both sides of the table as agency partner and procurement adviser. Drawing from her dual vantage point, Moore delivered guidance...
View ArticleThis Month: Raise Rates, Rethink Revenue
The PR Council’s latest Labor Bill Rate Study shows hourly rates are on the rise across nearly every role in the industry, with the most significant increases in PR-specific positions. (As a reminder,...
View ArticleHow PR Agencies Can Optimize Websites to Leverage Large Language Models
As large language models (LLMs) continue to influence how people search and interact with content, optimizing your agency’s website is critical. In fact, we’re already hearing from members that...
View ArticlePR Needs Some PR
During our Board meeting in May, we focused on how our industry is evolving—and the ways the PR Council can best support both the industry and our member firms. A recurring theme in our recent...
View ArticleUnlocking the Power of AI to Build Smarter Audience Personas
Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to...
View ArticleKnow when the math stops mathing
“Know when the math stops mathing” was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making sense, and...
View ArticleFive Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education...
View ArticleBeyond PR: Defining the Value of Integrated Comms Firms
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will benefit from...
View ArticleWhat to Do When Clients Push Back on AI Use
What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns ranging from authenticity and quality...
View ArticleMarket Update: Key Insights from CEO Conversations
Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior Counsel The turbulence...
View ArticleDisruption as a Catalyst for Growth
January proved to be quite the kick-off to a year that likely will be defined by constant disruption veering on chaos. Now more than ever, the ability to pause, think, and learn is a strategic...
View ArticlePR Council announces 2025 Officers and New Board Members
New Appointments Strengthen PRC’s Mission to Help Agencies Expand Impact New York, NY (February 5, 2025) – The PR Council (PRC) announces that Evan Kraus, President and COO, APCO (Washington, D.C.),...
View Article2025: What’s In and Out
Happy January! As is now our tradition, my family and I spent New Year’s Eve making and sharing our In and Out lists. It feels less overwhelming than resolutions and easier to reference throughout the...
View ArticleFinding Growth, Innovation and Differentiation in Disruption
Agenda April 2-3, 2025 Prof. Ashish Nanda Wednesday, April 02 6:00–8:00 p.m. Reception & Dinner Thursday, April 03 8:00–9:00 a.m. Small Group Discussion & Breakfast 9:00–9:15 a.m....
View Article2024 in Review
As we close out 2024, we’re excited to share our Year in Review, highlighting the milestones, insights and initiatives that shaped this year. From helping our agencies advance AI integration to...
View ArticleA Quick Note of Thanks
As we speed through Q4 and head toward a late Thanksgiving, the year-end rush is upon us. In the spirit of the season, we’re thankful for one thing above all: brevity. So, in keeping with that, we’ll...
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