Know when the math stops mathing
“Know when the math stops mathing” was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making sense, and...
View ArticleUnlocking the Power of AI to Build Smarter Audience Personas
Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to...
View ArticlePR Needs Some PR
During our Board meeting in May, we focused on how our industry is evolving—and the ways the PR Council can best support both the industry and our member firms. A recurring theme in our recent...
View ArticleHow PR Agencies Can Optimize Websites to Leverage Large Language Models
As large language models (LLMs) continue to influence how people search and interact with content, optimizing your agency’s website is critical. In fact, we’re already hearing from members that...
View ArticleThis Month: Raise Rates, Rethink Revenue
The PR Council’s latest Labor Bill Rate Study shows hourly rates are on the rise across nearly every role in the industry, with the most significant increases in PR-specific positions. (As a reminder,...
View ArticleInside Procurement’s Mind: How Agencies Can Win in 2025
Christine Moore recently shared her procurement expertise, having sat on both sides of the table as agency partner and procurement adviser. Drawing from her dual vantage point, Moore delivered guidance...
View ArticleFuture-Proofing Talent: Four Considerations for 2026 Planning
As agencies plan for 2026, talent strategy is likely at the center of priorities. AI is reshaping how teams work, client expectations continue to evolve, and competition for top talent is on the...
View ArticleThe New Tax Landscape: What PR Agency Leaders Need to Know
Anchin accounting partners Michael Belfer and Robert Smith recently walked PRC leaders through what they playfully dubbed “Christmas in July for accountants” — the passage of comprehensive tax...
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Building an AI-Powered Organization
In our latest webinar, Building an AI-Powered Organization, Ted Souder, former Google executive and now CEO/Co-Founder of Stealth AI Startup, made a clear case: AI adoption isn’t stalling because of...
View ArticleThree Moves to Balance Work Demands Without Burning Out
The PR Council hosted leadership coach and former agency executive Julie Vessel for a practical session on how to work smarter across accounts, clients, and teams. She began by acknowledging that most...
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![Personal Investments • Re: 401k investments [which to choose?]](http://i.imgur.com/wA51OIw.png)
